All posts in “strategy”

What to post on social media?

“We don’t have a choice on whether we do social media, the question is how well we do it.”

– Erik Qualman

A lot of business owners ask me how do I know what to post on social media. The key to this answer is to understand the target audience and the industry.  Continue Reading…

Instagram Marketing Tips

Instagram can be a very powerful marketing tool for business. This social media channel is getting more and more popular and not just among younger audiences. In fact, most users are aged between 18 and 49. Continue Reading…

How to improve your social media campaigns?

Nowadays, we are surrounded by advertising: emails, billboards, tv, and social media. It’s harder than ever to stand out among competitors. For us marketers, this huge competition means that our adverts need to exceed expectations and reflect the audience’s interests and characteristics.

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