More and more marketers decide to implement videos in their marketing strategy. Why? Because posting a picture online isn’t enough any more. Your online target audience has simply higher expectations. There are millions of business out there trying to win clients and a lot of them fail to do that. That’s why you need to stand out and surprise them with exciting and engaging content. Video marketing is probably your best shot.
Let’s start from the beginning.
1. A great way to showcase your product or a service.
According to Forrester Research, a one-minute video is worth 1.8 million words. That means that in one simple clip you can tell your customers everything they need to know about your business. You can introduce your services to your target audience, explain them how things work or inform them about your recent deals. Showing them what they can experience when using your services can go a long way. 74% of users who watched an explainer video about a product bought it afterwards. You cannot waste this opportunity in your marketing strategy.
2. Video builds trust.
According to research 40% of people trust video adverts. How come? It’s because films evoke emotions. They allow you to inject a bit of personality into your business. If you want to win your customers over, you have to connect with them first and there is no better way to do that than through camera lenses. People tend to buy from businesses they know and like. It means that if they feel like they trust you, they will buy from you.
3. Video marketing improves website traffic.
Video marketing is a fantastic SEO tool. In fact, search engines favour video content in their rankings. This means that if you want your website to be found in Google, it’s worth uploading a video on your website and social media. There is no secret that online videos receive higher amount of views than any other form of advertising. In fact, they generate 1200% more shares than text and images combined. Frankly, it’s one of the best tools for driving customers to your website.
4. Video increases sales and ROI.
Although video isn’t the cheapest marketing tool, 76% of businesses say that video provides good return on investment. Moreover, marketers who use video grow revenue 49% faster than non-video users. It’s certainly worth an investment. However don’t worry too much if you don’t have a budget right now. You could utilise live streaming options available on Facebook, Periscope or Instagram. Live videos become more and more popular and thanks to Facebook algorithms, they achieve higher reach than anything else online. They are also a great way to showcase your brand as authentic, open and honest.
5. Video allows you to stand out.
People tend to look for a visual experience when they go online and that’s why YouTube is so popular. A lot of people prefer to watch a clip instead of reading an article. This is a great opportunity for you to share your story with your target audience. You can tell them about your product, service, yourself and your team. This adds to your company a personal touch and makes your brand look more creative and interesting. What’s more, not that many companies use video marketing in their strategy so if you start now, you will have a greater chance to get ahead your competition.