Everything you need to know about Facebook Ad Targeting.

Why is Facebook Advertising so effective?

There are 2 billion monthly users on Facebook. This means that it’s very likely that your clients are also on there. Facebook advertising allows you to reach the right segment of your audience so you don’t waste your budget on people who aren’t interested in your products or services. Continue Reading…

How to define your target audience?

A lot of business owners make a huge mistake by not defining properly their target audience. They simply aren’t aware of their market or even worse: They think they are. However if you don’t know who is your potential client, how are you going to sell them a product or a service? Continue Reading…